NFTs have already begun to transform the live entertainment experience worldwide, with several big-name acts and organisations using them to offer their fans perks, benefits and collectable souvenirs as rewards for their loyalty. Hosted on decentralised networks, non-fungible tokens (NFTs) are digital assets that can be authenticated by blockchain technology. The event is one of the first times that NFT technology has been used at a UK festival and lays the foundation for Web3 to enhance the experience at live shows in the future. In a pioneering collaboration with the award-winning festival Lost Village, we’ve created an NFT membership card that unlocks a secret space within the forest where the festival takes place.
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